What the numbers say
About 3,030 Marketing Managers work in the St. Louis metro, making it a mid-sized market for the role. The 2024 median annual wage was $125,930, which runs about 12% above the Missouri median of $112,250. Against the national median of $154,215, though, St. Louis sits roughly 18% lower.
The gap with the national figure is worth naming directly. St. Louis is not an outlier in a negative sense. most non-coastal metros land somewhere in this range. but anyone comparing an offer here to one in New York or San Francisco should account for that difference before deciding.
The spread inside the metro is wide. The 10th percentile comes in at $72,660, and the 90th reaches $221,120. That is a gap of about $148,000 from bottom to top. In practice, that spread reflects how much seniority and scope vary across the field. A junior marketing manager at a regional company and a senior manager overseeing a national brand campaign both carry the same job title. The average wage of $137,350 running above the median is consistent with a smaller group of high earners pulling it up.
For someone benchmarking a St. Louis offer, the Missouri comparison is probably the more useful anchor. The metro median beats the state figure by nearly $14,000, which suggests the city draws roles with broader scope and bigger budgets than the Missouri average.
Salary distribution
Where St. Louis marketing managers fall on the wage curve.
Shaded band = interquartile range (where most full-time workers fall)
The middle 50% of workers earn between $103,520 and $186,970, with a median of $137,900.
Typical entry
Education
Bachelor's degree
Experience
5 years or more
On-the-job training
None
Top skills (O*NET)
- 4.8 / 5
Sales and Marketing
Knowledge
- 4.5 / 5
English Language
Knowledge
- 4.0 / 5
Administration and Management
Knowledge
- 4.0 / 5
Oral Expression
Ability
- 4.0 / 5
Oral Comprehension
Ability
- 4.0 / 5
Written Comprehension
Ability
- 3.9 / 5
Critical Thinking
Cross-functional
- 3.9 / 5
Reading Comprehension
Basic skill
Common tasks (O*NET)
- 01
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- 02
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- 03
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- 04
Develop pricing strategies, balancing firm objectives and customer satisfaction.
- 05
Compile lists describing product or service offerings.
- 06
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- 07
Consult with product development personnel on product specifications, such as design, color, or packaging.
- 08
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
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Explore coursesOther metros in Missouri
How the St. Louis metro compares to other major Missouri metro areas for marketing managers.
- Kansas City$139,240
Frequently asked questions
- What is the median salary for Marketing Managers in St. Louis, Missouri?
- According to BLS Occupational Employment and Wage Statistics, the median annual wage for Marketing Managers in the St. Louis metropolitan area is $137,900.
- Does St. Louis pay more than the Missouri state average for Marketing Managers?
- The St. Louis metro median is +5.6% versus the Missouri state median of $130,550.
- How does St. Louis compare to the national median for Marketing Managers?
- The St. Louis metro median is -15.6% versus the BLS national figure of $163,329.
- What is the salary range for Marketing Managers in St. Louis?
- BLS reports the 10th-percentile annual wage at $80,740 and the 90th-percentile at $231,700 for the St. Louis metro area.
- What education is required for Marketing Managers?
- BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Information on this page is for general educational purposes only. It is not career, financial, or tax advice. BLS metro estimates reflect the St. Louis CBSA boundary for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.