What the numbers say
Philadelphia's median wage for Marketing Managers was $161,340 in 2024. That's about 14% above the Pennsylvania median of $142,000 and roughly 5% above the national median of $154,215. For a single metro, a 14-point spread over the state figure is meaningful. Most of Pennsylvania's Marketing Manager jobs sit outside Philadelphia, and they pull the state median down.
The average wage here was $169,770, about $8,400 above the median. That gap points to a smaller group of senior managers and directors pushing the mean up, which is common in marketing leadership roles where title and scope vary a lot from one employer to the next.
The spread from the 10th to 75th percentile runs from $91,320 to $207,990. That's a range of more than $116,000 within a single metro and a single occupation code. Entry-level managers closer to the bottom of that range are often overseeing one channel or one product line. Those near the top are typically running larger teams or holding VP-level responsibilities. BLS groups them all under the same six-digit code, so the range is wide by design.
About 7,270 Marketing Managers work in the Philadelphia metro. That's a real concentration of demand, not just a handful of roles at a few large firms. The Philadelphia area includes major employers in financial services, healthcare, and consumer goods, all fields that hire marketing leadership at scale. The headcount figure suggests a functioning local market, not one where a single employer sets the terms.
Salary distribution
Where Philadelphia marketing managers fall on the wage curve.
Shaded band = interquartile range (where most full-time workers fall)
The middle 50% of workers earn between $121,320 and $213,550, with a median of $166,310.
Typical entry
Education
Bachelor's degree
Experience
5 years or more
On-the-job training
None
Top skills (O*NET)
- 4.8 / 5
Sales and Marketing
Knowledge
- 4.5 / 5
English Language
Knowledge
- 4.0 / 5
Administration and Management
Knowledge
- 4.0 / 5
Oral Expression
Ability
- 4.0 / 5
Oral Comprehension
Ability
- 4.0 / 5
Written Comprehension
Ability
- 3.9 / 5
Critical Thinking
Cross-functional
- 3.9 / 5
Reading Comprehension
Basic skill
Common tasks (O*NET)
- 01
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- 02
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- 03
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- 04
Develop pricing strategies, balancing firm objectives and customer satisfaction.
- 05
Compile lists describing product or service offerings.
- 06
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- 07
Consult with product development personnel on product specifications, such as design, color, or packaging.
- 08
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
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How the Philadelphia metro compares to other major Pennsylvania metro areas for marketing managers.
- Pittsburgh$127,590
Frequently asked questions
- What is the median salary for Marketing Managers in Philadelphia, Pennsylvania?
- According to BLS Occupational Employment and Wage Statistics, the median annual wage for Marketing Managers in the Philadelphia metropolitan area is $166,310.
- Does Philadelphia pay more than the Pennsylvania state average for Marketing Managers?
- The Philadelphia metro median is +10.3% versus the Pennsylvania state median of $150,810.
- How does Philadelphia compare to the national median for Marketing Managers?
- The Philadelphia metro median is +1.8% versus the BLS national figure of $163,329.
- What is the salary range for Marketing Managers in Philadelphia?
- BLS reports the 10th-percentile annual wage at $81,500 and the 90th-percentile at $284,450 for the Philadelphia metro area.
- What education is required for Marketing Managers?
- BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Information on this page is for general educational purposes only. It is not career, financial, or tax advice. BLS metro estimates reflect the Philadelphia CBSA boundary for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.