What the numbers say
Pittsburgh's Marketing Managers reported a median annual wage of $123,120 in 2024. That sits about 13% below the Pennsylvania median of $142,000 and roughly 20% below the national figure of $154,215. For a mid-sized metro, that gap is worth understanding before negotiating an offer.
The spread here is wide. At the 10th percentile, Marketing Managers in Pittsburgh earned $73,520. At the 90th, they earned $206,540. Top earners make about 2.8 times what those at the bottom of the range make. That kind of spread usually points to real differences in seniority, scope of responsibility, and the size of the employer. A marketing director at a regional healthcare system and a brand coordinator at a small firm both fall under this title.
The mean wage of $133,030 runs about $10,000 above the median. A smaller group of higher-paid managers pulls the average up, which is consistent with the long tail on the upper end of the range.
About 2,010 Marketing Managers worked in the Pittsburgh metro as of 2024. That is a relatively modest employment base compared to larger Pennsylvania metros like Philadelphia, which partly explains why the local median trails the state figure. Fewer large corporate headquarters and fewer major agency offices in Pittsburgh means fewer of the senior roles that push regional medians up. The wage data reflects that.
Salary distribution
Where Pittsburgh marketing managers fall on the wage curve.
Shaded band = interquartile range (where most full-time workers fall)
The middle 50% of workers earn between $93,870 and $169,510, with a median of $127,590.
Typical entry
Education
Bachelor's degree
Experience
5 years or more
On-the-job training
None
Top skills (O*NET)
- 4.8 / 5
Sales and Marketing
Knowledge
- 4.5 / 5
English Language
Knowledge
- 4.0 / 5
Administration and Management
Knowledge
- 4.0 / 5
Oral Expression
Ability
- 4.0 / 5
Oral Comprehension
Ability
- 4.0 / 5
Written Comprehension
Ability
- 3.9 / 5
Critical Thinking
Cross-functional
- 3.9 / 5
Reading Comprehension
Basic skill
Common tasks (O*NET)
- 01
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- 02
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- 03
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- 04
Develop pricing strategies, balancing firm objectives and customer satisfaction.
- 05
Compile lists describing product or service offerings.
- 06
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- 07
Consult with product development personnel on product specifications, such as design, color, or packaging.
- 08
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
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How the Pittsburgh metro compares to other major Pennsylvania metro areas for marketing managers.
- Philadelphia$166,310
Frequently asked questions
- What is the median salary for Marketing Managers in Pittsburgh, Pennsylvania?
- According to BLS Occupational Employment and Wage Statistics, the median annual wage for Marketing Managers in the Pittsburgh metropolitan area is $127,590.
- Does Pittsburgh pay more than the Pennsylvania state average for Marketing Managers?
- The Pittsburgh metro median is -15.4% versus the Pennsylvania state median of $150,810.
- How does Pittsburgh compare to the national median for Marketing Managers?
- The Pittsburgh metro median is -21.9% versus the BLS national figure of $163,329.
- What is the salary range for Marketing Managers in Pittsburgh?
- BLS reports the 10th-percentile annual wage at $73,650 and the 90th-percentile at $217,110 for the Pittsburgh metro area.
- What education is required for Marketing Managers?
- BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Information on this page is for general educational purposes only. It is not career, financial, or tax advice. BLS metro estimates reflect the Pittsburgh CBSA boundary for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.