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METRO DATA PROFILE · 2024

Sales Managers salary in San Francisco, California

Metro-level median, range, and employment from BLS Occupational Employment Statistics for the San Francisco metropolitan area. Skills and task data from O*NET. State and national figures shown for context.

Adrian Serafin, founder and editor of RateOrchardBy Adrian SerafinFounderUpdated April 30, 2026
Median annual$174,610
Mean annual$195,730
Range (10th to 90th)Not published
San Francisco, California employment17,890
State vs national+24.4% vs national

Salary distribution

Where San Francisco sales managers fall on the wage curve.

Distribution not available

The Bureau of Labor Statistics suppresses wage percentiles for this occupation and state when the surveyed cell has too few employers to publish without revealing individual firm pay. National figures and adjacent states below remain a useful reference.

Typical entry

  • Education

    Bachelor's degree

  • Experience

    5 years or more

  • On-the-job training

    None

Top skills (O*NET)

  • Sales and Marketing

    Knowledge

    4.7 / 5
  • Customer and Personal Service

    Knowledge

    4.5 / 5
  • English Language

    Knowledge

    4.3 / 5
  • Persuasion

    Technical

    4.1 / 5
  • Active Listening

    Basic skill

    4.0 / 5
  • Speaking

    Basic skill

    4.0 / 5
  • Administration and Management

    Knowledge

    4.0 / 5
  • Oral Comprehension

    Ability

    4.0 / 5

Common tasks (O*NET)

  1. 01

    Direct and coordinate activities involving sales of manufactured products, services, commodities, real estate, or other subjects of sale.

  2. 02

    Resolve customer complaints regarding sales and service.

  3. 03

    Confer with potential customers regarding equipment needs, and advise customers on types of equipment to purchase.

  4. 04

    Review operational records and reports to project sales and determine profitability.

  5. 05

    Oversee regional and local sales managers and their staffs.

  6. 06

    Determine price schedules and discount rates.

  7. 07

    Prepare budgets and approve budget expenditures.

  8. 08

    Monitor customer preferences to determine focus of sales efforts.

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Other metros in California

How the San Francisco metro compares to other major California metro areas for sales managers.

Frequently asked questions

What is the median salary for Sales Managers in San Francisco, California?
According to BLS Occupational Employment and Wage Statistics, the median annual wage for Sales Managers in the San Francisco metropolitan area is $174,610.
Does San Francisco pay more than the California state average for Sales Managers?
The San Francisco metro median is +31.8% versus the California state median of $132,440.
How does San Francisco compare to the national median for Sales Managers?
The San Francisco metro median is +24.4% versus the BLS national figure of $140,418.
What education is required for Sales Managers?
BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Disclaimer

Information on this page is for general educational purposes only. It is not career, financial, or tax advice. BLS metro estimates reflect the San Francisco CBSA boundary for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.