What the numbers say
About 1,500 Marketing Managers work in the Jacksonville metro, making this a mid-size market for the role. The median annual wage in 2024 was $127,610, roughly 2% below the Florida median of $130,490 and about 17% below the national median of $154,215.
The average wage of $143,650 runs noticeably above that median. A smaller group of senior managers at the top of the pay range pulls the average up. That gap between median and mean is worth keeping in mind when reading any single salary offer.
The spread across the Jacksonville market is wide. The 10th percentile starts at $76,030, while the 90th reaches $222,930. That range reflects real differences in scope: a marketing manager at a local services firm and one running national campaigns for a large financial company may share a job title, but not much else. Where someone sits in that range depends heavily on company size, budget responsibility, and how long they have been in the role.
Jacksonville pays below both Florida and the US figure, but the gap to the national median is partly a cost-of-living story. Florida has no state income tax, and Jacksonville consistently ranks among the more affordable large metros in the South. The headline gap is real, though, and worth factoring in if you are comparing offers across markets.
Salary distribution
Where Jacksonville marketing managers fall on the wage curve.
Shaded band = interquartile range (where most full-time workers fall)
The middle 50% of workers earn between $109,570 and $194,900, with a median of $156,950.
Typical entry
Education
Bachelor's degree
Experience
5 years or more
On-the-job training
None
Top skills (O*NET)
- 4.8 / 5
Sales and Marketing
Knowledge
- 4.5 / 5
English Language
Knowledge
- 4.0 / 5
Administration and Management
Knowledge
- 4.0 / 5
Oral Expression
Ability
- 4.0 / 5
Oral Comprehension
Ability
- 4.0 / 5
Written Comprehension
Ability
- 3.9 / 5
Critical Thinking
Cross-functional
- 3.9 / 5
Reading Comprehension
Basic skill
Common tasks (O*NET)
- 01
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- 02
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- 03
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- 04
Develop pricing strategies, balancing firm objectives and customer satisfaction.
- 05
Compile lists describing product or service offerings.
- 06
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- 07
Consult with product development personnel on product specifications, such as design, color, or packaging.
- 08
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Sponsored
Build the skills employers list for Marketing Managers
Online courses from licensed providers. We may earn a commission when you enroll. The commission does not influence our rankings or wage data.
Explore coursesOther metros in Florida
How the Jacksonville metro compares to other major Florida metro areas for marketing managers.
Frequently asked questions
- What is the median salary for Marketing Managers in Jacksonville, Florida?
- According to BLS Occupational Employment and Wage Statistics, the median annual wage for Marketing Managers in the Jacksonville metropolitan area is $156,950.
- Does Jacksonville pay more than the Florida state average for Marketing Managers?
- The Jacksonville metro median is +10.0% versus the Florida state median of $142,620.
- How does Jacksonville compare to the national median for Marketing Managers?
- The Jacksonville metro median is -3.9% versus the BLS national figure of $163,329.
- What is the salary range for Marketing Managers in Jacksonville?
- BLS reports the 10th-percentile annual wage at $80,810 and the 90th-percentile at $250,500 for the Jacksonville metro area.
- What education is required for Marketing Managers?
- BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Information on this page is for general educational purposes only. It is not career, financial, or tax advice. BLS metro estimates reflect the Jacksonville CBSA boundary for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.