What the numbers say
About 3,090 Marketing Managers work in the Tampa metro, according to 2024 BLS data. The median annual wage was $139,230, which runs about 7% above the Florida median of $130,490 but sits roughly 10% below the national median of $154,215.
The gap between the metro and national figures is worth pausing on. Tampa pays above what most Florida markets offer for this role, yet the national figure reflects stronger pay concentrations in cities like New York and San Francisco. That context matters for anyone benchmarking an offer or negotiating a raise.
The spread within the metro is wide. The 10th percentile landed at $72,670 in 2024, while the 75th percentile was $201,620. That is a difference of nearly $129,000 between a Marketing Manager early in their role and one who has built significant scope or moved into a senior position. The mean wage of $153,780 sits well above the median, which tells us the top earners in Tampa pull the average up considerably.
Tampa's count of roughly 3,090 Marketing Managers puts it in a mid-size tier nationally for this occupation. The market is active enough to support varied industries, from financial services and healthcare to hospitality, all of which hire at different pay levels and likely account for some of the spread seen in the 10th-to-75th percentile range.
Salary distribution
Where Tampa marketing managers fall on the wage curve.
Shaded band = interquartile range (where most full-time workers fall)
The middle 50% of workers earn between $112,750 and $229,740, with a median of $159,990.
Typical entry
Education
Bachelor's degree
Experience
5 years or more
On-the-job training
None
Top skills (O*NET)
- 4.8 / 5
Sales and Marketing
Knowledge
- 4.5 / 5
English Language
Knowledge
- 4.0 / 5
Administration and Management
Knowledge
- 4.0 / 5
Oral Expression
Ability
- 4.0 / 5
Oral Comprehension
Ability
- 4.0 / 5
Written Comprehension
Ability
- 3.9 / 5
Critical Thinking
Cross-functional
- 3.9 / 5
Reading Comprehension
Basic skill
Common tasks (O*NET)
- 01
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- 02
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- 03
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- 04
Develop pricing strategies, balancing firm objectives and customer satisfaction.
- 05
Compile lists describing product or service offerings.
- 06
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- 07
Consult with product development personnel on product specifications, such as design, color, or packaging.
- 08
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Sponsored
Build the skills employers list for Marketing Managers
Online courses from licensed providers. We may earn a commission when you enroll. The commission does not influence our rankings or wage data.
Explore coursesOther metros in Florida
How the Tampa metro compares to other major Florida metro areas for marketing managers.
- Jacksonville$156,950
- Orlando$143,220
- Miami$135,870
Frequently asked questions
- What is the median salary for Marketing Managers in Tampa, Florida?
- According to BLS Occupational Employment and Wage Statistics, the median annual wage for Marketing Managers in the Tampa metropolitan area is $159,990.
- Does Tampa pay more than the Florida state average for Marketing Managers?
- The Tampa metro median is +12.2% versus the Florida state median of $142,620.
- How does Tampa compare to the national median for Marketing Managers?
- The Tampa metro median is -2.0% versus the BLS national figure of $163,329.
- What is the salary range for Marketing Managers in Tampa?
- BLS reports the 10th-percentile annual wage at $86,650 and the 90th-percentile at $320,140 for the Tampa metro area.
- What education is required for Marketing Managers?
- BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Information on this page is for general educational purposes only. It is not career, financial, or tax advice. BLS metro estimates reflect the Tampa CBSA boundary for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.