What the numbers say
The median wage for Marketing Managers in Miami was $126,570 in 2024, about 3% below the Florida median of $130,490 and 18% below the national median of $154,215. For a major metro, that gap is notable. Most large US cities come in at or above their state figure; Miami sits under it.
The average wage tells a different story. At $144,860, it runs well above the median, which means a smaller group of high earners pulls the average up. The range confirms how wide that variation is: the 25th percentile sits at $93,930, while the 75th reaches $175,960. That is an $82,000 spread between the middle two quartiles alone. Where a Marketing Manager lands within that band depends heavily on industry, seniority, and the size of the company they work for.
Miami's economy leans toward real estate, hospitality, financial services, and international trade, and compensation patterns in those sectors differ sharply. A manager running brand strategy for a regional bank earns a different number than one overseeing campaigns for a boutique hotel group. The BLS figure captures all of them.
The national gap is worth sitting with. At 18%, it is large enough that a Marketing Manager relocating from a higher-paying market would feel it in their first offer. At the same time, Florida has no state income tax, which closes some of that difference depending on where a person is moving from.
Salary distribution
Where Miami marketing managers fall on the wage curve.
Shaded band = interquartile range (where most full-time workers fall)
The middle 50% of workers earn between $103,220 and $194,660, with a median of $135,870.
Typical entry
Education
Bachelor's degree
Experience
5 years or more
On-the-job training
None
Top skills (O*NET)
- 4.8 / 5
Sales and Marketing
Knowledge
- 4.5 / 5
English Language
Knowledge
- 4.0 / 5
Administration and Management
Knowledge
- 4.0 / 5
Oral Expression
Ability
- 4.0 / 5
Oral Comprehension
Ability
- 4.0 / 5
Written Comprehension
Ability
- 3.9 / 5
Critical Thinking
Cross-functional
- 3.9 / 5
Reading Comprehension
Basic skill
Common tasks (O*NET)
- 01
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- 02
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- 03
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- 04
Develop pricing strategies, balancing firm objectives and customer satisfaction.
- 05
Compile lists describing product or service offerings.
- 06
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- 07
Consult with product development personnel on product specifications, such as design, color, or packaging.
- 08
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Sponsored
Build the skills employers list for Marketing Managers
Online courses from licensed providers. We may earn a commission when you enroll. The commission does not influence our rankings or wage data.
Explore coursesOther metros in Florida
How the Miami metro compares to other major Florida metro areas for marketing managers.
- Tampa$159,990
- Jacksonville$156,950
- Orlando$143,220
Frequently asked questions
- What is the median salary for Marketing Managers in Miami, Florida?
- According to BLS Occupational Employment and Wage Statistics, the median annual wage for Marketing Managers in the Miami metropolitan area is $135,870.
- Does Miami pay more than the Florida state average for Marketing Managers?
- The Miami metro median is -4.7% versus the Florida state median of $142,620.
- How does Miami compare to the national median for Marketing Managers?
- The Miami metro median is -16.8% versus the BLS national figure of $163,329.
- What is the salary range for Marketing Managers in Miami?
- BLS reports the 10th-percentile annual wage at $79,050 and the 90th-percentile at $258,950 for the Miami metro area.
- What education is required for Marketing Managers?
- BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Information on this page is for general educational purposes only. It is not career, financial, or tax advice. BLS metro estimates reflect the Miami CBSA boundary for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.