Marketing Managers in Florida. BLS OES + DOL OFLC + reader-reported submissions. How this is built →
What the numbers say
Marketing Managers in Florida earned a median of $130,490 in 2024, about 15% below the US median of $154,215. That gap is large enough to matter when comparing offers across state lines.
The spread within Florida is equally notable. The 25th percentile sits at $94,660 and the 75th at $186,100, a range of roughly $91,000 separating the middle of the pack from the top quarter. Entry-level roles at the 10th percentile start near $69,660. In short, where someone lands on that curve depends heavily on industry, company size, and how senior the position is.
Florida's cost-of-living index comes in at 100.4, almost exactly the national baseline. That means the 15% nominal pay gap translates to roughly the same 15% gap in real purchasing power. Unlike some lower-wage states where cheaper housing narrows the headline difference, Florida does not offer much of a cost-of-living offset here.
BLS projects employment for Marketing Managers to grow 6.6% between 2024 and 2034, a pace BLS classifies as faster than average. Florida's 20,630 employed Marketing Managers in 2024 represent one of the larger state-level totals in the country, so the base is substantial even before that projected growth.
The below-national median in a state with near-average costs is worth factoring into any compensation conversation. The wide internal spread also signals that pay in this occupation responds sharply to role scope and the sector doing the hiring.
Salary distribution
Where Florida marketing managers fall on the wage curve.
Shaded band = interquartile range (where most full-time workers fall)
The middle 50% of workers earn between $104,010 and $203,490, with a median of $142,620.
Marketing Managers in Florida: actual employer-disclosed pay
Public records from 131 certified H-1B Labor Condition Applications filed with the U.S. Department of Labor. Median offered wage: $128,128. Every figure below is an actual offered salary an employer attested to under federal law.
By DOL wage level
DOL classifies every offer into one of four wage levels based on the role's experience and skill requirements.
| Level | Filings | Median offer |
|---|---|---|
| Level I — entry | 34 | $86,500 |
| Level II — qualified | 42 | $120,000 |
| Level III — experienced | 18 | $161,188 |
| Level IV — fully competent | 32 | $200,000 |
Top employers filing for this role
Companies with the most certified filings for Marketing Managers in Florida. Median offer is across all of that employer's filings.
| Employer | Most-filed title | Filings | Median |
|---|---|---|---|
| Payless Shoesource Worldwide, LLC | Brand Manager | 4 | $90,000 |
| Franchise World Headquarters, LLC | Director, Strategy, Planning & Analytics | 3 | $195,562 |
| Visa U.S.A. Inc. | Marketing Manager | 3 | $195,562 |
| AiDigital Operating LLC | Performance Team Lead | 2 | $118,937 |
| BLACK TORO LLC | Chief Business Development Officer | 2 | $117,875 |
| Christian Dior Perfumes LLC | Beauty Product Manager | 2 | $79,040 |
| CLIENTCONNECT OF FLORIDA, INC | Marketing Manager | 2 | $86,500 |
| Deloitte Services LP | Senior Manager, Innovation Product Development | 2 | $195,734 |
| DoorDash, Inc. | Senior Manager, Brand Marketing | 2 | $214,686 |
| Expedia, Inc. | Director, Market Management | 2 | $150,634 |
Recent sample filings
A snapshot of recent certified offers. Each line is a real, public, verifiable record.
- Staff Product Manager, Growth & Acquisition at Baby List, Inc.$230,000MiamiWage Level IVDecided Mar 27, 2026I-200-26079-719961
- Member of Marketing Team, Product Marketing at Anchor Labs Inc$176,467MiamiWage Level IVDecided Mar 26, 2026I-200-26078-716814
- Senior Director, Brand Storytelling & Integrated Marketing at Ashley HomeStores, LTD$189,218TampaWage Level IVDecided Mar 24, 2026I-203-26076-709661
- Sales Executive at Redaptive Inc.$175,000West Palm BeachWage Level IIDecided Mar 20, 2026I-200-26072-702978
- Marketing Director at Claure Group, LLC$152,110MiamiWage Level IIIDecided Mar 19, 2026I-200-26072-700512
- BRAND MANAGER at WAREHOUSE GOODS LLC$140,000BOCA RATONWage Level IIDecided Mar 13, 2026I-200-26065-684710
- Sr. Marketing Manager at Global Mail, Inc. d/b/a DHL eCommerce$140,842WestonDecided Mar 10, 2026I-200-26062-677711
- E-Commerce Manager at FiberGlass Coatings, LLC$150,000St. PetersburgWage Level IIDecided Feb 24, 2026I-200-26048-645458
Source: U.S. Department of Labor, Office of Foreign Labor Certification. Disclosed wages reflect what employers attested to pay; actual paid wages may differ. Only certified filings are shown — denied and withdrawn cases are excluded.
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Marketing Managers pay by experience level in Florida
Each band reflects DOL Wage Levels I-IV mapped onto a four-step ladder. Click a level to see the disclosed-wage range for that segment.
Marketing Managers specialties in Florida
Real specialty titles employers file for, clustered from 71 certified offers. The most common variant is Marketing Manager at a median of $93,250.
| Specialty | Top employer | Filings | Median offer |
|---|---|---|---|
| Marketing Manager | CLIENTCONNECT OF FLORIDA, INC | 20 | $93,250 |
| Director, Strategy, Planning & Analytics | Franchise World Headquarters, LLC | 13 | $178,724 |
| Product Manager | Masonite Corporation | 7 | $149,258 |
| Business Development Manager | AG GENERAL CONTRACTOR, LLC | 7 | $117,874 |
| Brand Manager | Payless Shoesource Worldwide, LLC | 6 | $105,200 |
| Senior Manager, Innovation Product Development | Deloitte Services LP | 5 | $195,562 |
| Marketing Director | Claure Group, LLC | 5 | $118,560 |
| Director of Marketing | Comfort Guys Inc. | 4 | $131,207 |
| Business Development Director | Happy Wine in the Grove LLC | 4 | $86,155 |
Specialties with 10 or more filings link to a dedicated breakdown.
Marketing Managers in Florida, by industry
Median offered wage across 120 certified filings, grouped by NAICS industry sector. Retail and wholesale leads with a median of $118,769.
| Industry | Largest employer | Filings | Median offer |
|---|---|---|---|
| Retail and wholesale | Payless Shoesource Worldwide, LLC | 28 | $118,769 |
| Technology and software | CLIENTCONNECT OF FLORIDA, INC | 22 | $152,993 |
| Professional services | AiDigital Operating LLC | 19 | $118,560 |
| Manufacturing | Masonite Corporation | 15 | $134,268 |
| Finance and insurance | Visa U.S.A. Inc. | 15 | $152,110 |
| Real estate | WATERSTONE CAPITAL AIRPORT LLC | 6 | $117,874 |
| Transportation and logistics | Beep Inc. | 6 | $136,727 |
| Healthcare | H. LEE MOFFITT CANCER CENTER & RESEARCH INSTITUTE, INC. | 4 | $137,940 |
| Media and entertainment | Imago Art, LLC | 3 | $120,640 |
| Nonprofit and civic | TRIUMPH SPORTS FOUNDATION INC | 1 | $117,874 |
| Energy and utilities | Crystal Lagoons U.S. Corp | 1 | $311,655 |
Sectors with at least 25 filings link to a dedicated page with full distribution and sample employer breakdown.
Wage trend
Median annual wage in Florida over the past 3 BLS OES releases. Real values are CPI-adjusted to 2025 dollars.
Typical entry
Education
Bachelor's degree
Experience
5 years or more
On-the-job training
None
Top skills (O*NET)
- 4.8 / 5
Sales and Marketing
Knowledge
- 4.5 / 5
English Language
Knowledge
- 4.0 / 5
Administration and Management
Knowledge
- 4.0 / 5
Oral Expression
Ability
- 4.0 / 5
Oral Comprehension
Ability
- 4.0 / 5
Written Comprehension
Ability
- 3.9 / 5
Critical Thinking
Cross-functional
- 3.9 / 5
Reading Comprehension
Basic skill
Common tasks (O*NET)
- 01
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- 02
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- 03
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- 04
Develop pricing strategies, balancing firm objectives and customer satisfaction.
- 05
Compile lists describing product or service offerings.
- 06
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- 07
Consult with product development personnel on product specifications, such as design, color, or packaging.
- 08
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
10-year outlook
Growth 2024 → 2034
+6.6%
Projected annual openings
—
BLS outlook
Growing faster than average
Source: BLS Employment Projections, 2024–2034 cycle.
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Explore coursesTop metros in Florida
Metro-level salary data for marketing managers in major Florida metropolitan areas.
- Tampa$159,990
- Jacksonville$156,950
- Orlando$143,220
- Miami$135,870
Compare Marketing Managers pay across nearby states
Considering a move? Compare Florida with another state
Frequently asked questions
- What is the median salary for Marketing Managers in Florida?
- According to BLS Occupational Employment Statistics, the median annual wage for Marketing Managers in Florida is $142,620.
- How does Florida compare to the national median for Marketing Managers?
- The Florida median is -12.7% versus the BLS national figure of $163,329.
- What is the salary range for Marketing Managers in Florida?
- BLS reports the 10th-percentile annual wage at $78,250 and the 90th-percentile at $261,310, which captures most full-time workers in the role.
- Is Marketing Managers a growing field?
- BLS Employment Projections show employment growing by 6.6% over the projection cycle. See the 10-year outlook section above for details.
- What education is required for Marketing Managers?
- BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Information on this page is for general educational purposes only. It is not career, financial, or tax advice. Wage data reflects BLS estimates for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.