What the numbers say
About 2,880 Marketing Managers work in the Orlando metro, according to 2024 BLS data. The median annual wage was $138,140, roughly 6% above the Florida median of $130,490. That gap is real but not dramatic. Orlando pays more than the statewide average, though it still trails the national median of $154,215 by about 10%.
The spread across Orlando's Marketing Managers is wide. The 25th percentile comes in at $95,690, while the 75th sits at $197,700. That $102,000 gap between those two points reflects how much experience, industry, and scope of role vary within the same job title. A Marketing Manager overseeing one product line at a mid-size hospitality company earns something very different from one running multi-channel campaigns at a regional healthcare system.
The mean wage of $156,510 runs about $18,000 above the median. A smaller group of high earners pulls that average up, which is typical in management roles where total compensation can shift sharply at senior levels.
The employment count of 2,880 makes Orlando a mid-size market for this occupation. It is not as deep as Miami or Tampa in raw numbers, but it is not a thin market either. That scale generally means enough active hiring to keep options open for candidates at multiple experience levels.
Salary distribution
Where Orlando marketing managers fall on the wage curve.
Shaded band = interquartile range (where most full-time workers fall)
The middle 50% of workers earn between $101,360 and $205,960, with a median of $143,220.
Typical entry
Education
Bachelor's degree
Experience
5 years or more
On-the-job training
None
Top skills (O*NET)
- 4.8 / 5
Sales and Marketing
Knowledge
- 4.5 / 5
English Language
Knowledge
- 4.0 / 5
Administration and Management
Knowledge
- 4.0 / 5
Oral Expression
Ability
- 4.0 / 5
Oral Comprehension
Ability
- 4.0 / 5
Written Comprehension
Ability
- 3.9 / 5
Critical Thinking
Cross-functional
- 3.9 / 5
Reading Comprehension
Basic skill
Common tasks (O*NET)
- 01
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- 02
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- 03
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- 04
Develop pricing strategies, balancing firm objectives and customer satisfaction.
- 05
Compile lists describing product or service offerings.
- 06
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- 07
Consult with product development personnel on product specifications, such as design, color, or packaging.
- 08
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
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Explore coursesOther metros in Florida
How the Orlando metro compares to other major Florida metro areas for marketing managers.
- Tampa$159,990
- Jacksonville$156,950
- Miami$135,870
Frequently asked questions
- What is the median salary for Marketing Managers in Orlando, Florida?
- According to BLS Occupational Employment and Wage Statistics, the median annual wage for Marketing Managers in the Orlando metropolitan area is $143,220.
- Does Orlando pay more than the Florida state average for Marketing Managers?
- The Orlando metro median is +0.4% versus the Florida state median of $142,620.
- How does Orlando compare to the national median for Marketing Managers?
- The Orlando metro median is -12.3% versus the BLS national figure of $163,329.
- What is the salary range for Marketing Managers in Orlando?
- BLS reports the 10th-percentile annual wage at $72,130 and the 90th-percentile at $254,880 for the Orlando metro area.
- What education is required for Marketing Managers?
- BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Information on this page is for general educational purposes only. It is not career, financial, or tax advice. BLS metro estimates reflect the Orlando CBSA boundary for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.