Market Research Analysts in Wisconsin. BLS OES + DOL OFLC + reader-reported submissions. How this is built →
Salary distribution
Where Wisconsin market research analysts fall on the wage curve.
Shaded band = interquartile range (where most full-time workers fall)
The middle 50% of workers earn between $52,450 and $89,560, with a median of $64,800.
Market Research Analysts in Wisconsin: actual employer-disclosed pay
Public records from 23 certified H-1B Labor Condition Applications filed with the U.S. Department of Labor. Median offered wage: $55,200. Every figure below is an actual offered salary an employer attested to under federal law.
By DOL wage level
DOL classifies every offer into one of four wage levels based on the role's experience and skill requirements.
| Level | Filings | Median offer |
|---|---|---|
| Level I — entry | 9 | $47,840 |
| Level II — qualified | 7 | $57,000 |
| Level III — experienced | 3 | $72,000 |
| Level IV — fully competent | 4 | $152,425 |
Top employers filing for this role
Companies with the most certified filings for Market Research Analysts in Wisconsin. Median offer is across all of that employer's filings.
| Employer | Most-filed title | Filings | Median |
|---|---|---|---|
| Air Flow, Inc. | Engineered Channel Support | 2 | $47,500 |
| Art Unlimited, Inc. | SEO Developer | 2 | $41,330 |
| Global Market, LLC | Market Research Analyst | 2 | $47,840 |
| ADA SUBS INC | Business Development Specialist | 1 | $72,000 |
| Dell's Service Center Inc. | Marketing and Business Operations Specialist | 1 | $55,200 |
| Electronic Expeditors Inc | Marketing Analyst | 1 | $44,242 |
| Epic of Wisconsin, Inc. | Senior Digital Marketing Manager | 1 | $72,100 |
| Fermented Food Holdings, Inc. | Senior Business Analyst | 1 | $57,000 |
| GB Minimart LLC | Market Research Analyst | 1 | $52,000 |
| GE PRECISION HEALTHCARE LLC | MARKETING LEAD SPECIALIST - CLINICAL & CARE AREA MARKETING | 1 | $141,600 |
Recent sample filings
A snapshot of recent certified offers. Each line is a real, public, verifiable record.
- Engineered Channel Support at Air Flow, Inc.$50,000MilwaukeeWage Level IDecided Mar 4, 2026I-200-26056-663666
- Marketing Director - Transportation Program at Latino Academy of Workforce Development$52,000MadisonWage Level IDecided Mar 2, 2026I-200-26054-657624
- Market Research Analyst at Global Market, LLC$47,840MadisonWage Level IDecided Sep 30, 2025I-200-25266-329905
- Senior Manager - Strategic Account Sales, eCommerce Sales at Kohler Co.$134,700KohlerWage Level IVDecided Sep 17, 2025I-200-25253-300070
- Market Research Analyst at Global Market, LLC$47,840MadisonWage Level IDecided Sep 17, 2025I-200-25254-301071
- Senior Digital Marketing Manager at Epic of Wisconsin, Inc.$72,100West BendWage Level IIDecided Jul 7, 2025I-200-25178-136163
- Market Research Analyst at GB Minimart LLC$52,000StockbridgeWage Level IIDecided Jun 25, 2025I-200-25168-101599
- Marketing Analyst at Electronic Expeditors Inc$44,242OAK CREEKWage Level IDecided Jun 24, 2025I-200-25167-095152
Source: U.S. Department of Labor, Office of Foreign Labor Certification. Disclosed wages reflect what employers attested to pay; actual paid wages may differ. Only certified filings are shown — denied and withdrawn cases are excluded.
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Market Research Analysts pay by experience level in Wisconsin
Each band reflects DOL Wage Levels I-IV mapped onto a four-step ladder. Click a level to see the disclosed-wage range for that segment.
Market Research Analysts in Wisconsin, by industry
Median offered wage across 20 certified filings, grouped by NAICS industry sector. Retail and wholesale leads with a median of $47,840.
| Industry | Largest employer | Filings | Median offer |
|---|---|---|---|
| Retail and wholesale | Air Flow, Inc. | 7 | $47,840 |
| Manufacturing | Fermented Food Holdings, Inc. | 5 | $141,600 |
| Professional services | Art Unlimited, Inc. | 3 | $41,330 |
| Finance and insurance | Sentry Insurance, a Mutual Company | 2 | $93,049 |
| Healthcare | Latino Academy of Workforce Development | 1 | $52,000 |
| Technology and software | Hewlett Packard Enterprise Company | 1 | $103,400 |
| Transportation and logistics | Shiplement LLC | 1 | $49,920 |
Sectors with at least 25 filings link to a dedicated page with full distribution and sample employer breakdown.
Wage trend
Median annual wage in Wisconsin over the past 3 BLS OES releases. Real values are CPI-adjusted to 2025 dollars.
Typical entry
Education
Bachelor's degree
Experience
None
On-the-job training
None
Top skills (O*NET)
- 4.3 / 5
English Language
Knowledge
- 4.2 / 5
Customer and Personal Service
Knowledge
- 4.1 / 5
Inductive Reasoning
Ability
- 4.1 / 5
Sales and Marketing
Knowledge
- 4.0 / 5
Mathematics
Knowledge
- 4.0 / 5
Critical Thinking
Cross-functional
- 4.0 / 5
Writing
Basic skill
- 4.0 / 5
Reading Comprehension
Basic skill
Common tasks (O*NET)
- 01
Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- 02
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- 03
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- 04
Measure and assess customer and employee satisfaction.
- 05
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
- 06
Measure the effectiveness of marketing, advertising, and communications programs and strategies.
- 07
Seek and provide information to help companies determine their position in the marketplace.
- 08
Forecast and track marketing and sales trends, analyzing collected data.
10-year outlook
Growth 2024 → 2034
+6.7%
Projected annual openings
—
BLS outlook
Growing faster than average
Source: BLS Employment Projections, 2024–2034 cycle.
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Explore coursesTop metros in Wisconsin
Metro-level salary data for market research analysts in major Wisconsin metropolitan areas.
- Milwaukee$73,880
Compare Market Research Analysts pay across nearby states
Considering a move? Compare Wisconsin with another state
Frequently asked questions
- What is the median salary for Market Research Analysts in Wisconsin?
- According to BLS Occupational Employment Statistics, the median annual wage for Market Research Analysts in Wisconsin is $64,800.
- How does Wisconsin compare to the national median for Market Research Analysts?
- The Wisconsin median is -19.9% versus the BLS national figure of $80,910.
- What is the salary range for Market Research Analysts in Wisconsin?
- BLS reports the 10th-percentile annual wage at $42,640 and the 90th-percentile at $117,910, which captures most full-time workers in the role.
- Is Market Research Analysts a growing field?
- BLS Employment Projections show employment growing by 6.7% over the projection cycle. See the 10-year outlook section above for details.
- What education is required for Market Research Analysts?
- BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Information on this page is for general educational purposes only. It is not career, financial, or tax advice. Wage data reflects BLS estimates for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.