Marketing Managers in Alaska. BLS OES + DOL OFLC + reader-reported submissions. How this is built →
What the numbers say
Marketing Managers in Alaska earned a median of $110,560 in 2024, about 28% below the US median of $154,215. That is one of the larger state-level gaps we see for this occupation, and it is worth understanding before reading the rest of the numbers.
The spread here is relatively narrow. The 10th percentile came in at $77,460 and the 90th at $163,500, a range of about $86,000. For context, the national spread for this role tends to run wider. That compression suggests Alaska's Marketing Manager workforce skews toward mid-career generalists rather than the high-end specialists who push top percentiles up in larger markets.
Alaska's cost-of-living index sits at 105.6, meaning prices run about 6% above the national average. After adjusting for that, the effective median lands closer to $104,700 in national-baseline dollars. The nominal gap with the US median narrows slightly, but not enough to close it. Alaska Marketing Managers still come out behind their peers in most states once purchasing power is factored in.
On outlook, BLS projects employment in this occupation to grow 6.6% between 2024 and 2034, a pace BLS classifies as faster than average. The state employs around 280 Marketing Managers total, so even moderate growth adds relatively few positions in absolute terms. Job-to-job movement and attrition will likely account for most openings over the decade.
Salary distribution
Where Alaska marketing managers fall on the wage curve.
Shaded band = interquartile range (where most full-time workers fall)
The middle 50% of workers earn between $99,430 and $152,910, with a median of $116,270.
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Marketing Managers pay by experience level in Alaska
Each band reflects DOL Wage Levels I-IV mapped onto a four-step ladder. Click a level to see the disclosed-wage range for that segment.
Wage trend
Median annual wage in Alaska over the past 3 BLS OES releases. Real values are CPI-adjusted to 2025 dollars.
Typical entry
Education
Bachelor's degree
Experience
5 years or more
On-the-job training
None
Top skills (O*NET)
- 4.8 / 5
Sales and Marketing
Knowledge
- 4.5 / 5
English Language
Knowledge
- 4.0 / 5
Administration and Management
Knowledge
- 4.0 / 5
Oral Expression
Ability
- 4.0 / 5
Oral Comprehension
Ability
- 4.0 / 5
Written Comprehension
Ability
- 3.9 / 5
Critical Thinking
Cross-functional
- 3.9 / 5
Reading Comprehension
Basic skill
Common tasks (O*NET)
- 01
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- 02
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- 03
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- 04
Develop pricing strategies, balancing firm objectives and customer satisfaction.
- 05
Compile lists describing product or service offerings.
- 06
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- 07
Consult with product development personnel on product specifications, such as design, color, or packaging.
- 08
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
10-year outlook
Growth 2024 → 2034
+6.6%
Projected annual openings
—
BLS outlook
Growing faster than average
Source: BLS Employment Projections, 2024–2034 cycle.
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Frequently asked questions
- What is the median salary for Marketing Managers in Alaska?
- According to BLS Occupational Employment Statistics, the median annual wage for Marketing Managers in Alaska is $116,270.
- How does Alaska compare to the national median for Marketing Managers?
- The Alaska median is -28.8% versus the BLS national figure of $163,329.
- What is the salary range for Marketing Managers in Alaska?
- BLS reports the 10th-percentile annual wage at $79,640 and the 90th-percentile at $196,800, which captures most full-time workers in the role.
- Is Marketing Managers a growing field?
- BLS Employment Projections show employment growing by 6.6% over the projection cycle. See the 10-year outlook section above for details.
- What education is required for Marketing Managers?
- BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Information on this page is for general educational purposes only. It is not career, financial, or tax advice. Wage data reflects BLS estimates for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.