Marketing Managers in Hawaii. BLS OES + DOL OFLC + reader-reported submissions. How this is built →
What the numbers say
Marketing Managers in Hawaii had a median annual wage of $121,160 in 2024, about 21% below the national median of $154,215. That gap is larger than most readers expect from a state with a high cost of living.
The spread across the field is wide. The bottom 10% earned around $61,290, while the top 10% reached $233,140. Top earners in Hawaii make roughly 3.8 times what the lowest earners do, which points to real differences in seniority, industry, and scope of role.
Cost of living narrows the gap somewhat but does not close it. Hawaii's price index sits at 113.2 relative to the national baseline of 100. Adjusting for that, the in-state median translates to roughly $107,000 in national-baseline dollars, compared to $154,215 nationally. In terms of what the money actually buys, Hawaii falls further behind the US figure than the nominal numbers suggest.
BLS projects employment for Marketing Managers to grow 6.6% between 2024 and 2034, which puts it in the faster-than-average category. Hawaii's total employment for this occupation was 520 in 2024, a small base. Growth at that rate adds a modest number of positions over the decade, not a wave.
The wage gap likely reflects the kinds of jobs that hire here. Hawaii's economy runs heavily on tourism and hospitality, sectors that tend to support marketing roles at smaller scale and lower pay than, say, tech or finance. A marketing manager at a resort operates in a different budget environment than one at a software company in San Jose.
Salary distribution
Where Hawaii marketing managers fall on the wage curve.
Shaded band = interquartile range (where most full-time workers fall)
The middle 50% of workers earn between $92,510 and $164,810, with a median of $117,770.
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Marketing Managers pay by experience level in Hawaii
Each band reflects DOL Wage Levels I-IV mapped onto a four-step ladder. Click a level to see the disclosed-wage range for that segment.
Wage trend
Median annual wage in Hawaii over the past 3 BLS OES releases. Real values are CPI-adjusted to 2025 dollars.
Typical entry
Education
Bachelor's degree
Experience
5 years or more
On-the-job training
None
Top skills (O*NET)
- 4.8 / 5
Sales and Marketing
Knowledge
- 4.5 / 5
English Language
Knowledge
- 4.0 / 5
Administration and Management
Knowledge
- 4.0 / 5
Oral Expression
Ability
- 4.0 / 5
Oral Comprehension
Ability
- 4.0 / 5
Written Comprehension
Ability
- 3.9 / 5
Critical Thinking
Cross-functional
- 3.9 / 5
Reading Comprehension
Basic skill
Common tasks (O*NET)
- 01
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- 02
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- 03
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- 04
Develop pricing strategies, balancing firm objectives and customer satisfaction.
- 05
Compile lists describing product or service offerings.
- 06
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- 07
Consult with product development personnel on product specifications, such as design, color, or packaging.
- 08
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
10-year outlook
Growth 2024 → 2034
+6.6%
Projected annual openings
—
BLS outlook
Growing faster than average
Source: BLS Employment Projections, 2024–2034 cycle.
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Frequently asked questions
- What is the median salary for Marketing Managers in Hawaii?
- According to BLS Occupational Employment Statistics, the median annual wage for Marketing Managers in Hawaii is $117,770.
- How does Hawaii compare to the national median for Marketing Managers?
- The Hawaii median is -27.9% versus the BLS national figure of $163,329.
- What is the salary range for Marketing Managers in Hawaii?
- BLS reports the 10th-percentile annual wage at $68,610 and the 90th-percentile at $218,210, which captures most full-time workers in the role.
- Is Marketing Managers a growing field?
- BLS Employment Projections show employment growing by 6.6% over the projection cycle. See the 10-year outlook section above for details.
- What education is required for Marketing Managers?
- BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Information on this page is for general educational purposes only. It is not career, financial, or tax advice. Wage data reflects BLS estimates for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.