Marketing Managers in New Mexico. BLS OES + DOL OFLC + reader-reported submissions. How this is built →
What the numbers say
Marketing Managers in New Mexico earned a median annual wage of $118,460 in 2024, about 23% below the US median of $154,215. That is a meaningful gap, and it holds even after accounting for the state's lower cost of living.
New Mexico's overall cost-of-living index sits at 93.2, roughly 7% below the national baseline. Adjusting for that, the effective purchasing power of the median wage here comes out to around $127,100 in national-dollar terms. That narrows the gap, but does not close it.
The spread between the lowest and highest earners is wide. Marketing Managers at the 10th percentile earned $70,990 in 2024. Those at the 90th percentile earned $204,360. Top earners make nearly three times what bottom earners make, which reflects how much title, scope, and employer type vary within this occupation. A brand manager at a small regional firm and a senior marketing director at a healthcare system both appear in the same category.
With only 660 Marketing Managers employed statewide, New Mexico is a thin market for this role. The small employment base means individual employer decisions can move the state-level figures more than they would in larger states.
BLS projects employment for Marketing Managers to grow 6.6% nationally from 2024 to 2034, an outlook it categorizes as faster than average. State-level projections are not available for this occupation in New Mexico, so the national trend is the closest available reference.
Salary distribution
Where New Mexico marketing managers fall on the wage curve.
Shaded band = interquartile range (where most full-time workers fall)
The middle 50% of workers earn between $85,770 and $161,550, with a median of $122,980.
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Marketing Managers pay by experience level in New Mexico
Each band reflects DOL Wage Levels I-IV mapped onto a four-step ladder. Click a level to see the disclosed-wage range for that segment.
Marketing Managers in New Mexico, by industry
Median offered wage across 2 certified filings, grouped by NAICS industry sector. Retail and wholesale leads with a median of $200,000.
| Industry | Largest employer | Filings | Median offer |
|---|---|---|---|
| Retail and wholesale | 3D Glass Solutions, Inc. | 1 | $200,000 |
| Technology and software | Bakhti Enterprises LLC | 1 | $80,163 |
Sectors with at least 25 filings link to a dedicated page with full distribution and sample employer breakdown.
Wage trend
Median annual wage in New Mexico over the past 3 BLS OES releases. Real values are CPI-adjusted to 2025 dollars.
Typical entry
Education
Bachelor's degree
Experience
5 years or more
On-the-job training
None
Top skills (O*NET)
- 4.8 / 5
Sales and Marketing
Knowledge
- 4.5 / 5
English Language
Knowledge
- 4.0 / 5
Administration and Management
Knowledge
- 4.0 / 5
Oral Expression
Ability
- 4.0 / 5
Oral Comprehension
Ability
- 4.0 / 5
Written Comprehension
Ability
- 3.9 / 5
Critical Thinking
Cross-functional
- 3.9 / 5
Reading Comprehension
Basic skill
Common tasks (O*NET)
- 01
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- 02
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- 03
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- 04
Develop pricing strategies, balancing firm objectives and customer satisfaction.
- 05
Compile lists describing product or service offerings.
- 06
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- 07
Consult with product development personnel on product specifications, such as design, color, or packaging.
- 08
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
10-year outlook
Growth 2024 → 2034
+6.6%
Projected annual openings
—
BLS outlook
Growing faster than average
Source: BLS Employment Projections, 2024–2034 cycle.
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Frequently asked questions
- What is the median salary for Marketing Managers in New Mexico?
- According to BLS Occupational Employment Statistics, the median annual wage for Marketing Managers in New Mexico is $122,980.
- How does New Mexico compare to the national median for Marketing Managers?
- The New Mexico median is -24.7% versus the BLS national figure of $163,329.
- What is the salary range for Marketing Managers in New Mexico?
- BLS reports the 10th-percentile annual wage at $77,540 and the 90th-percentile at $204,770, which captures most full-time workers in the role.
- Is Marketing Managers a growing field?
- BLS Employment Projections show employment growing by 6.6% over the projection cycle. See the 10-year outlook section above for details.
- What education is required for Marketing Managers?
- BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Information on this page is for general educational purposes only. It is not career, financial, or tax advice. Wage data reflects BLS estimates for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.