Marketing Managers in Arkansas. BLS OES + DOL OFLC + reader-reported submissions. How this is built →
What the numbers say
The median Marketing Manager in Arkansas earned $127,320 in 2024, about 17% below the US median of $154,215. That gap is real, but it is not the whole picture.
Arkansas has one of the lower costs of living in the country. Our cost-of-living index puts the state at 88.3 against a national baseline of 100. Adjusted for what the money actually buys, that $127,320 stretches closer to $144,200 in national-baseline dollars. The headline gap shrinks to roughly 6%.
The spread across earners here is wide. The bottom 10% of Marketing Managers in Arkansas earned under $49,990 in 2024. The top 10% earned $215,330. Top earners make about 4.3 times what those at the bottom do. That kind of range usually reflects a mix of experience levels, the size of the employer, and whether the role sits inside a larger regional or national company headquarters. With only 1,530 Marketing Managers employed statewide, a small number of senior roles at larger employers can pull both the average and the top percentiles well above where most of the field lands. The mean of $135,600 running above the median confirms that pattern.
BLS projects employment for this occupation to grow 6.6% between 2024 and 2034, a pace it classifies as faster than average. That national figure does not translate directly to Arkansas, but it points toward steady underlying demand for the role rather than contraction.
Salary distribution
Where Arkansas marketing managers fall on the wage curve.
Shaded band = interquartile range (where most full-time workers fall)
The middle 50% of workers earn between $97,280 and $178,310, with a median of $136,520.
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Marketing Managers pay by experience level in Arkansas
Each band reflects DOL Wage Levels I-IV mapped onto a four-step ladder. Click a level to see the disclosed-wage range for that segment.
Marketing Managers in Arkansas, by industry
Median offered wage across 3 certified filings, grouped by NAICS industry sector. Manufacturing leads with a median of $143,905.
| Industry | Largest employer | Filings | Median offer |
|---|---|---|---|
| Manufacturing | Anheuser-Busch, LLC | 2 | $143,905 |
| Retail and wholesale | WAL-MART ASSOCIATES, INC. | 1 | $200,000 |
Sectors with at least 25 filings link to a dedicated page with full distribution and sample employer breakdown.
Wage trend
Median annual wage in Arkansas over the past 3 BLS OES releases. Real values are CPI-adjusted to 2025 dollars.
Typical entry
Education
Bachelor's degree
Experience
5 years or more
On-the-job training
None
Top skills (O*NET)
- 4.8 / 5
Sales and Marketing
Knowledge
- 4.5 / 5
English Language
Knowledge
- 4.0 / 5
Administration and Management
Knowledge
- 4.0 / 5
Oral Expression
Ability
- 4.0 / 5
Oral Comprehension
Ability
- 4.0 / 5
Written Comprehension
Ability
- 3.9 / 5
Critical Thinking
Cross-functional
- 3.9 / 5
Reading Comprehension
Basic skill
Common tasks (O*NET)
- 01
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- 02
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- 03
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- 04
Develop pricing strategies, balancing firm objectives and customer satisfaction.
- 05
Compile lists describing product or service offerings.
- 06
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- 07
Consult with product development personnel on product specifications, such as design, color, or packaging.
- 08
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
10-year outlook
Growth 2024 → 2034
+6.6%
Projected annual openings
—
BLS outlook
Growing faster than average
Source: BLS Employment Projections, 2024–2034 cycle.
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Frequently asked questions
- What is the median salary for Marketing Managers in Arkansas?
- According to BLS Occupational Employment Statistics, the median annual wage for Marketing Managers in Arkansas is $136,520.
- How does Arkansas compare to the national median for Marketing Managers?
- The Arkansas median is -16.4% versus the BLS national figure of $163,329.
- What is the salary range for Marketing Managers in Arkansas?
- BLS reports the 10th-percentile annual wage at $67,340 and the 90th-percentile at $223,680, which captures most full-time workers in the role.
- Is Marketing Managers a growing field?
- BLS Employment Projections show employment growing by 6.6% over the projection cycle. See the 10-year outlook section above for details.
- What education is required for Marketing Managers?
- BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Information on this page is for general educational purposes only. It is not career, financial, or tax advice. Wage data reflects BLS estimates for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.