RateOrchard
DATA PROFILE · 2024

Market Research Analysts salary in Texas

Steadymarket
-66%offers
+32.4%wages
heat40/100

Median, range, employment, and 10-year outlook from BLS Occupational Employment Statistics, with skills and task data from O*NET. Cost-of-living adjustment from BEA Regional Price Parities.

Adrian Serafin, founder and editor of RateOrchardBy Adrian SerafinFounderUpdated April 27, 2026
Median annual$64,900
Mean annual$75,210
Range (10th to 90th)$36,460 to $129,650
Texas employment61,200
State vs national-16.1% vs national

Salary distribution

Where Texas market research analysts fall on the wage curve.

Annual wage distribution

Shaded band = interquartile range (where most full-time workers fall)

10TH$36,46025TH$49,620MEDIAN$64,90075TH$92,85090TH$129,650

The middle 50% of workers earn between $49,620 and $92,850, with a median of $64,900.

Real disclosed salaries

Market Research Analysts in Texas: actual employer-disclosed pay

Public records from 457 certified H-1B Labor Condition Applications filed with the U.S. Department of Labor. Median offered wage: $75,000. Every figure below is an actual offered salary an employer attested to under federal law.

By DOL wage level

DOL classifies every offer into one of four wage levels based on the role's experience and skill requirements.

LevelFilingsMedian offer
Level I — entry101$49,962
Level II — qualified154$65,000
Level III — experienced67$90,000
Level IV — fully competent89$150,000

Top employers filing for this role

Companies with the most certified filings for Market Research Analysts in Texas. Median offer is across all of that employer's filings.

EmployerMost-filed titleFilingsMedian
Amazon.com Services LLCRetail Vendor Manager III17$121,900
Dell USA L.P.Senior Consultant, Product Marketing14$173,529
Dell Products L.P.Senior Advisor, Product Management13$180,000
Dell Marketing L.P.Senior Advisor, Product Marketing8$169,028
Microsoft CorporationSolution Area Specialists7$172,324
HP Inc.PSS Life Cycle Marketing Professional 47$83,054
Acmefog Commerce Inc.Marketing Analyst5$63,500
Hewlett Packard Enterprise CompanyBusiness Planning Manager II5$90,400
Meta Platforms, IncSolutions Architect5$138,513
IBM CorporationSales Development Representative4$112,890

Recent sample filings

A snapshot of recent certified offers. Each line is a real, public, verifiable record.

  • SENIOR ADVISOR, E-BUSINESS at Dell USA L.P.
    $159,500
    AUSTINDecided Dec 30, 2025I-200-25356-501887
  • Associate Director, Digital Communications at Texas Tech University
    $80,000
    LubbockDecided Dec 30, 2025I-200-25356-501148
  • Product Marketing at Microsoft Corporation
    $144,667
    IrvingDecided Dec 24, 2025I-200-25351-489554
  • VP of Business Development at Santa Fe Grading Co., Inc.
    $60,000
    San AngeloDecided Dec 23, 2025I-203-25350-488836
  • Marketing Specialist at Insticator, Inc.
    $70,000
    RichmondDecided Dec 23, 2025I-200-25350-486129
  • Business Development Advisor at Flippa, Inc.
    $90,000
    AustinDecided Dec 23, 2025I-203-25350-487022
  • SENIOR ADVISOR, PRODUCT MANAGEMENT at DELL PRODUCTS L.P.
    $169,478
    ROUND ROCKDecided Dec 23, 2025I-200-25350-486221
  • Business Development Specialist at Medical Associates of Katy PLLC
    $34,736
    HoustonDecided Dec 22, 2025I-200-25350-484749

Source: U.S. Department of Labor, Office of Foreign Labor Certification. Disclosed wages reflect what employers attested to pay; actual paid wages may differ. Only certified filings are shown — denied and withdrawn cases are excluded.

By seniority

Market Research Analysts pay by experience level in Texas

Each band reflects DOL Wage Levels I-IV mapped onto a four-step ladder. Click a level to see the disclosed-wage range for that segment.

Specialties

Market Research Analysts specialties in Texas

Real specialty titles employers file for, clustered from 213 certified offers. The most common variant is Market Research Analyst at a median of $63,003.

SpecialtyTop employerFilingsMedian offer
Market Research AnalystGOLDEN QI HOLDINGS LLC66$63,003
Marketing SpecialistInsticator, Inc.34$60,120
Consultant, Product ManagementDell USA L.P.21$189,076
Senior Advisor, Product ManagementDell Products L.P.20$166,596
Marketing AnalystAcmefog Commerce Inc.16$63,500
Business Development SpecialistAmcan Global, Inc.11$64,000
Manager, Product MarketingAdvanced Micro Devices, Inc.10$134,231
Marketing ManagerGartner, Inc.8$90,960
Digital Marketing AnalystNuVizz, Inc.8$65,000
Senior Analyst, Marketing AnalyticsMutual of Omaha Insurance Company7$97,000
Retail Vendor ManagerAmazon.com Services LLC6$133,300
Business AnalystAcmefog Commerce Inc.6$51,800

Specialties with 10 or more filings link to a dedicated breakdown.

Pay by industry

Market Research Analysts in Texas, by industry

Median offered wage across 442 certified filings, grouped by NAICS industry sector. Retail and wholesale leads with a median of $98,237.

IndustryLargest employerFilingsMedian offer
Retail and wholesaleAmazon.com Services LLC125$98,237
Technology and softwareMicrosoft Corporation106$87,455
Professional servicesSoftel Techsource LLC85$65,000
ManufacturingHP Inc.59$70,008
Transportation and logisticsSYCO ENTERPRISE INC.14$73,800
EducationTHE UNIVERSITY OF TEXAS RIO GRANDE VALLEY13$65,927
Finance and insuranceUnited Services Automobile Association12$118,500
Energy and utilitiesNalco Company LLC8$106,500
HealthcareGOLDEN QI HOLDINGS LLC6$52,828
Real estateThe B&P Team, LLC5$60,000
Nonprofit and civicDREAM Venture Labs Inc.5$55,000
Media and entertainmentInter Woodlands FC4$55,120

Sectors with at least 25 filings link to a dedicated page with full distribution and sample employer breakdown.

Wage trend

Median annual wage in Texas over the past 2 BLS OES releases. Real values are CPI-adjusted to 2024 dollars.

Median annual wage, Texas2023 to 2024
$64,6902023$64,9002024

Typical entry

  • Education

    Bachelor's degree

  • Experience

    None

  • On-the-job training

    None

Top skills (O*NET)

  • English Language

    Knowledge

    4.3 / 5
  • Customer and Personal Service

    Knowledge

    4.2 / 5
  • Inductive Reasoning

    Ability

    4.1 / 5
  • Sales and Marketing

    Knowledge

    4.1 / 5
  • Mathematics

    Knowledge

    4.0 / 5
  • Critical Thinking

    Cross-functional

    4.0 / 5
  • Writing

    Basic skill

    4.0 / 5
  • Reading Comprehension

    Basic skill

    4.0 / 5

Common tasks (O*NET)

  1. 01

    Prepare reports of findings, illustrating data graphically and translating complex findings into written text.

  2. 02

    Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.

  3. 03

    Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.

  4. 04

    Measure and assess customer and employee satisfaction.

  5. 05

    Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.

  6. 06

    Measure the effectiveness of marketing, advertising, and communications programs and strategies.

  7. 07

    Seek and provide information to help companies determine their position in the marketplace.

  8. 08

    Forecast and track marketing and sales trends, analyzing collected data.

10-year outlook

Growth 2024 → 2034

+6.7%

Projected annual openings

BLS outlook

Growing faster than average

Source: BLS Employment Projections, 20242034 cycle.

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Top metros in Texas

Metro-level salary data for market research analysts in major Texas metropolitan areas.

Compare Market Research Analysts pay across nearby states

Frequently asked questions

What is the median salary for Market Research Analysts in Texas?
According to BLS Occupational Employment Statistics, the median annual wage for Market Research Analysts in Texas is $64,900.
How does Texas compare to the national median for Market Research Analysts?
The Texas median is -16.1% versus the BLS national figure of $77,340.
What is the salary range for Market Research Analysts in Texas?
BLS reports the 10th-percentile annual wage at $36,460 and the 90th-percentile at $129,650, which captures most full-time workers in the role.
Is Market Research Analysts a growing field?
BLS Employment Projections show employment growing by 6.7% over the projection cycle. See the 10-year outlook section above for details.
What education is required for Market Research Analysts?
BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Disclaimer

Information on this page is for general educational purposes only. It is not career, financial, or tax advice. Wage data reflects BLS estimates for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.