Marketing Managers in Montana. BLS OES + DOL OFLC + reader-reported submissions. How this is built →
What the numbers say
Marketing Managers in Montana earned a median of $132,180 in 2024, about 14% below the US median of $154,215. The gap is real, but it does not tell the whole story.
Montana's cost of living runs about 3% below the national average. After adjusting for what the money actually buys, the effective gap narrows to closer to 11%. That is still a discount, but a smaller one than the headline figures suggest.
The spread within the state is wide. Entry-level or lower-paid roles came in around $85,390 at the 10th percentile, while the 25th percentile sat at $101,440. The 75th percentile reached $174,510, well above the national median. The top of the range is competitive by any measure. That spread reflects how differently companies here use the title: a marketing manager at a regional outdoor brand in Bozeman and one at a small hospital system in Billings are doing very different jobs at very different pay scales.
The mean of $145,700 also runs above the median by more than $13,000, which tells us a smaller group of higher earners pull the average up. In a state with only 510 people in this role, a handful of well-compensated positions can move that figure noticeably.
On outlook, BLS projects growth of 6.6% for Marketing Managers nationally between 2024 and 2034, a faster-than-average pace. Montana's small base means even modest growth in tech, tourism, or healthcare marketing could shift the local numbers meaningfully over that window.
Salary distribution
Where Montana marketing managers fall on the wage curve.
Shaded band = interquartile range (where most full-time workers fall)
The middle 50% of workers earn between $114,430 and $207,160, with a median of $165,580.
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Marketing Managers pay by experience level in Montana
Each band reflects DOL Wage Levels I-IV mapped onto a four-step ladder. Click a level to see the disclosed-wage range for that segment.
Wage trend
Median annual wage in Montana over the past 3 BLS OES releases. Real values are CPI-adjusted to 2025 dollars.
Typical entry
Education
Bachelor's degree
Experience
5 years or more
On-the-job training
None
Top skills (O*NET)
- 4.8 / 5
Sales and Marketing
Knowledge
- 4.5 / 5
English Language
Knowledge
- 4.0 / 5
Administration and Management
Knowledge
- 4.0 / 5
Oral Expression
Ability
- 4.0 / 5
Oral Comprehension
Ability
- 4.0 / 5
Written Comprehension
Ability
- 3.9 / 5
Critical Thinking
Cross-functional
- 3.9 / 5
Reading Comprehension
Basic skill
Common tasks (O*NET)
- 01
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- 02
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- 03
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- 04
Develop pricing strategies, balancing firm objectives and customer satisfaction.
- 05
Compile lists describing product or service offerings.
- 06
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- 07
Consult with product development personnel on product specifications, such as design, color, or packaging.
- 08
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
10-year outlook
Growth 2024 → 2034
+6.6%
Projected annual openings
—
BLS outlook
Growing faster than average
Source: BLS Employment Projections, 2024–2034 cycle.
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Frequently asked questions
- What is the median salary for Marketing Managers in Montana?
- According to BLS Occupational Employment Statistics, the median annual wage for Marketing Managers in Montana is $165,580.
- How does Montana compare to the national median for Marketing Managers?
- The Montana median is +1.4% versus the BLS national figure of $163,329.
- What is the salary range for Marketing Managers in Montana?
- BLS reports the 10th-percentile annual wage at $90,670 and the 90th-percentile at $212,760, which captures most full-time workers in the role.
- Is Marketing Managers a growing field?
- BLS Employment Projections show employment growing by 6.6% over the projection cycle. See the 10-year outlook section above for details.
- What education is required for Marketing Managers?
- BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Information on this page is for general educational purposes only. It is not career, financial, or tax advice. Wage data reflects BLS estimates for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.