Marketing Managers in South Carolina. BLS OES + DOL OFLC + reader-reported submissions. How this is built →
What the numbers say
Marketing Managers in South Carolina earned a median annual wage of $124,000 in 2024, about 20% below the US median of $154,215. That gap is real, though it narrows once you account for cost of living. South Carolina's price index sits at 96.6, meaning everyday expenses run slightly below the national average. In purchasing-power terms, the in-state median translates to roughly $128,400 in national-baseline dollars, which closes the headline gap by a few thousand.
The spread between low and high earners is wide. The 10th percentile came in at $66,480 in 2024. The 90th percentile reached $220,640. Top earners here make about 3.3 times what their entry-level peers do, a gap that reflects how much experience, industry, and scope of responsibility matter in this role. The 25th-to-75th-percentile band runs from $89,690 to $172,780, so even mid-career range in this occupation covers a lot of ground.
The mean wage of $137,140 lands above the median, which tells us a smaller group of senior managers pull the average up. That pattern is common in management occupations where a handful of directors or VPs with large budgets sit well above the middle of the pack.
On the outlook side, BLS projects employment for Marketing Managers to grow 6.6% between 2024 and 2034, which puts it in the faster-than-average category. That projection is national, not South Carolina-specific, so it describes the broader direction of the occupation rather than in-state hiring conditions alone.
Salary distribution
Where South Carolina marketing managers fall on the wage curve.
Shaded band = interquartile range (where most full-time workers fall)
The middle 50% of workers earn between $105,170 and $192,520, with a median of $143,290.
Marketing Managers in South Carolina: actual employer-disclosed pay
Public records from 11 certified H-1B Labor Condition Applications filed with the U.S. Department of Labor. Median offered wage: $126,901. Every figure below is an actual offered salary an employer attested to under federal law.
By DOL wage level
DOL classifies every offer into one of four wage levels based on the role's experience and skill requirements.
| Level | Filings | Median offer |
|---|---|---|
| Level I — entry | 2 | $96,640 |
| Level II — qualified | 4 | $116,708 |
| Level III — experienced | 2 | $133,059 |
| Level IV — fully competent | 3 | $225,712 |
Top employers filing for this role
Companies with the most certified filings for Marketing Managers in South Carolina. Median offer is across all of that employer's filings.
| Employer | Most-filed title | Filings | Median |
|---|---|---|---|
| Michelin North America, Inc. | Senior Director of Sales and Marketing Innovation | 2 | $225,712 |
| Brenntag Solutions and Services LLC | Business Development Manager - BioPharma | 1 | $126,901 |
| Copyfire LLC | Marketing Director | 1 | $89,000 |
| G2G8 CONSULTANTS LLC | DIRECTOR OPERATIONS - MARKETING | 1 | $144,000 |
| L&T Technology Services Limited | Senior Business Development Manager | 1 | $129,917 |
| Novotech Clinical Research USA Inc. | Senior Business Development Manager | 1 | $165,400 |
| Reaction Time Media | President - Social | 1 | $85,280 |
| Schaeffler Vehicle Lifetime Solutions USA LLC | Group Leader Strategy & eCommerce Automotive Aftermarket | 1 | $108,000 |
| TD Synnex Corporation | Strategic Business Manager II | 1 | $103,500 |
| YUG 2023 SC LLC | MARKETING/SALES MANAGER | 1 | $122,117 |
Recent sample filings
A snapshot of recent certified offers. Each line is a real, public, verifiable record.
- Senior Business Development Manager at L&T Technology Services Limited$129,917PelzerWage Level IIDecided Mar 25, 2026I-200-26077-712426
- Strategic Business Manager II at TD Synnex Corporation$103,500GreenvilleWage Level IIDecided Feb 17, 2026I-200-26040-628629
- President - Social at Reaction Time Media$85,280ChesneeWage Level IDecided Jan 9, 2026I-203-26004-532801
- Senior Director of Sales and Marketing Innovation at Michelin North America, Inc.$225,712GreenvilleWage Level IVDecided Dec 24, 2025I-200-25351-489985
- Senior Director of Sales and Marketing Innovation at Michelin North America, Inc.$225,712GreenvilleWage Level IVDecided Dec 4, 2025I-200-25330-439670
- Group Leader Strategy & eCommerce Automotive Aftermarket at Schaeffler Vehicle Lifetime Solutions USA LLC$108,000Fort MillWage Level IDecided Nov 14, 2025I-200-25307-359242
- MARKETING/SALES MANAGER at YUG 2023 SC LLC$122,117GREENVILLEWage Level IIIDecided Jun 25, 2025I-200-25168-102684
- DIRECTOR OPERATIONS - MARKETING at G2G8 CONSULTANTS LLC$144,000SpartanburgWage Level IIIDecided Jun 24, 2025I-203-25167-096176
Source: U.S. Department of Labor, Office of Foreign Labor Certification. Disclosed wages reflect what employers attested to pay; actual paid wages may differ. Only certified filings are shown — denied and withdrawn cases are excluded.
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Marketing Managers pay by experience level in South Carolina
Each band reflects DOL Wage Levels I-IV mapped onto a four-step ladder. Click a level to see the disclosed-wage range for that segment.
Marketing Managers in South Carolina, by industry
Median offered wage across 11 certified filings, grouped by NAICS industry sector. Professional services leads with a median of $129,917.
| Industry | Largest employer | Filings | Median offer |
|---|---|---|---|
| Professional services | Copyfire LLC | 5 | $129,917 |
| Manufacturing | Michelin North America, Inc. | 4 | $166,856 |
| Retail and wholesale | Brenntag Solutions and Services LLC | 2 | $124,509 |
Sectors with at least 25 filings link to a dedicated page with full distribution and sample employer breakdown.
Wage trend
Median annual wage in South Carolina over the past 3 BLS OES releases. Real values are CPI-adjusted to 2025 dollars.
Typical entry
Education
Bachelor's degree
Experience
5 years or more
On-the-job training
None
Top skills (O*NET)
- 4.8 / 5
Sales and Marketing
Knowledge
- 4.5 / 5
English Language
Knowledge
- 4.0 / 5
Administration and Management
Knowledge
- 4.0 / 5
Oral Expression
Ability
- 4.0 / 5
Oral Comprehension
Ability
- 4.0 / 5
Written Comprehension
Ability
- 3.9 / 5
Critical Thinking
Cross-functional
- 3.9 / 5
Reading Comprehension
Basic skill
Common tasks (O*NET)
- 01
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- 02
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- 03
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- 04
Develop pricing strategies, balancing firm objectives and customer satisfaction.
- 05
Compile lists describing product or service offerings.
- 06
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- 07
Consult with product development personnel on product specifications, such as design, color, or packaging.
- 08
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
10-year outlook
Growth 2024 → 2034
+6.6%
Projected annual openings
—
BLS outlook
Growing faster than average
Source: BLS Employment Projections, 2024–2034 cycle.
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Frequently asked questions
- What is the median salary for Marketing Managers in South Carolina?
- According to BLS Occupational Employment Statistics, the median annual wage for Marketing Managers in South Carolina is $143,290.
- How does South Carolina compare to the national median for Marketing Managers?
- The South Carolina median is -12.3% versus the BLS national figure of $163,329.
- What is the salary range for Marketing Managers in South Carolina?
- BLS reports the 10th-percentile annual wage at $79,870 and the 90th-percentile at $275,430, which captures most full-time workers in the role.
- Is Marketing Managers a growing field?
- BLS Employment Projections show employment growing by 6.6% over the projection cycle. See the 10-year outlook section above for details.
- What education is required for Marketing Managers?
- BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Information on this page is for general educational purposes only. It is not career, financial, or tax advice. Wage data reflects BLS estimates for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.