Marketing Managers in Michigan. BLS OES + DOL OFLC + reader-reported submissions. How this is built →
What the numbers say
Michigan's Marketing Managers had a median annual wage of $135,610 in 2024, about 12% below the national median of $154,215. That gap is real, but it tells only part of the story.
The cost of living in Michigan runs roughly 7% below the national baseline. Once you account for what the money actually buys, the effective gap narrows to around 5%. A Marketing Manager earning the Michigan median has more purchasing power than the raw dollar comparison suggests.
The spread across earners is wide. At the 10th percentile, wages came in at $75,340. At the 90th, they reached $219,920. That is a range of nearly $145,000 between the lowest and highest earners in the state. In practice, the gap reflects how much varies across this role: title, industry, company size, and years of experience all pull wages in different directions. The average wage of $146,830 sits above the median, which means a smaller group of higher-paid managers lifts that figure.
BLS projects employment for Marketing Managers to grow 6.6% nationally between 2024 and 2034, a pace classified as faster than average. Michigan employs about 6,220 of them, concentrated in Southeast Michigan's automotive and manufacturing base alongside a growing set of healthcare and tech employers in the region.
Salary distribution
Where Michigan marketing managers fall on the wage curve.
Shaded band = interquartile range (where most full-time workers fall)
The middle 50% of workers earn between $104,320 and $181,720, with a median of $138,510.
Marketing Managers in Michigan: actual employer-disclosed pay
Public records from 28 certified H-1B Labor Condition Applications filed with the U.S. Department of Labor. Median offered wage: $145,040. Every figure below is an actual offered salary an employer attested to under federal law.
By DOL wage level
DOL classifies every offer into one of four wage levels based on the role's experience and skill requirements.
| Level | Filings | Median offer |
|---|---|---|
| Level I — entry | 4 | $115,472 |
| Level II — qualified | 13 | $135,000 |
| Level III — experienced | 6 | $160,624 |
| Level IV — fully competent | 4 | $200,333 |
Top employers filing for this role
Companies with the most certified filings for Marketing Managers in Michigan. Median offer is across all of that employer's filings.
| Employer | Most-filed title | Filings | Median |
|---|---|---|---|
| Whirlpool Corporation | Manager, Product Marketing | 3 | $149,500 |
| General Motors | Group Manager - Product & Customer Care, GM Energy | 2 | $176,114 |
| Infineon Technologies Americas Corp. | Senior Director Product Marketing and Management | 2 | $181,025 |
| Infineon Technologies LLC | Sr. Manager, Product Management, Automotive | 2 | $175,000 |
| Accenture LLP | Data Eng, Mgmt and Governance Assoc Mgr | 1 | $145,517 |
| Amazon Web Services, Inc. | Product Manager II | 1 | $118,400 |
| ARP Associates, Inc. | Business Development Manager | 1 | $88,400 |
| AUO Corporation America | Marketing Manager | 1 | $145,040 |
| AUO Mobility Solution Corporation America | Marketing Manager | 1 | $145,040 |
| Circana, LLC | Senior Manager Data Science | 1 | $101,504 |
Recent sample filings
A snapshot of recent certified offers. Each line is a real, public, verifiable record.
- Sr. Manager, Product Management, Automotive at Infineon Technologies LLC$175,000LivoniaWage Level IIIDecided Feb 6, 2026I-200-26030-607517
- Senior Business Development Manager at Woodbridge Holdings Inc.$157,430TroyWage Level IIIDecided Feb 6, 2026I-200-26030-605641
- Group Manager - Product & Customer Care, GM Energy at General Motors$190,666WarrenWage Level IVDecided Feb 5, 2026I-200-26029-603179
- Senior Manager Product Marketing at Infineon Technologies Americas Corp.$120,000LivoniaWage Level IIDecided Feb 2, 2026I-200-26026-590594
- Senior Director Product Marketing and Management at Infineon Technologies Americas Corp.$242,050LivoniaWage Level IVDecided Jan 30, 2026I-200-26023-585980
- Product Senior Marketing Manager at Whirlpool Corporation$149,500Benton HarborWage Level IIDecided Jan 14, 2026I-200-26007-542031
- Business Development Manager at ARP Associates, Inc.$88,400Flat RockWage Level IDecided Dec 4, 2025I-200-25331-442509
- Manager of eCommerce Advertising at Riverguide, LLC$119,704TroyWage Level IIDecided Nov 14, 2025I-200-25307-362031
Source: U.S. Department of Labor, Office of Foreign Labor Certification. Disclosed wages reflect what employers attested to pay; actual paid wages may differ. Only certified filings are shown — denied and withdrawn cases are excluded.
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Marketing Managers pay by experience level in Michigan
Each band reflects DOL Wage Levels I-IV mapped onto a four-step ladder. Click a level to see the disclosed-wage range for that segment.
Marketing Managers specialties in Michigan
Real specialty titles employers file for, clustered from 6 certified offers. The most common variant is Sr. Manager, Product Management, Automotive at a median of $175,000.
| Specialty | Top employer | Filings | Median offer |
|---|---|---|---|
| Sr. Manager, Product Management, Automotive | Infineon Technologies LLC | 3 | $175,000 |
| Product Marketing Manager | Whirlpool Corporation | 3 | $149,500 |
Specialties with 10 or more filings link to a dedicated breakdown.
Marketing Managers in Michigan, by industry
Median offered wage across 28 certified filings, grouped by NAICS industry sector. Manufacturing leads with a median of $149,750.
| Industry | Largest employer | Filings | Median offer |
|---|---|---|---|
| Manufacturing | Whirlpool Corporation | 18 | $149,750 |
| Professional services | Accenture LLP | 5 | $130,000 |
| Technology and software | Amazon Web Services, Inc. | 4 | $119,852 |
| Retail and wholesale | ARP Associates, Inc. | 1 | $88,400 |
Sectors with at least 25 filings link to a dedicated page with full distribution and sample employer breakdown.
Wage trend
Median annual wage in Michigan over the past 3 BLS OES releases. Real values are CPI-adjusted to 2025 dollars.
Typical entry
Education
Bachelor's degree
Experience
5 years or more
On-the-job training
None
Top skills (O*NET)
- 4.8 / 5
Sales and Marketing
Knowledge
- 4.5 / 5
English Language
Knowledge
- 4.0 / 5
Administration and Management
Knowledge
- 4.0 / 5
Oral Expression
Ability
- 4.0 / 5
Oral Comprehension
Ability
- 4.0 / 5
Written Comprehension
Ability
- 3.9 / 5
Critical Thinking
Cross-functional
- 3.9 / 5
Reading Comprehension
Basic skill
Common tasks (O*NET)
- 01
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- 02
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- 03
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- 04
Develop pricing strategies, balancing firm objectives and customer satisfaction.
- 05
Compile lists describing product or service offerings.
- 06
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- 07
Consult with product development personnel on product specifications, such as design, color, or packaging.
- 08
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
10-year outlook
Growth 2024 → 2034
+6.6%
Projected annual openings
—
BLS outlook
Growing faster than average
Source: BLS Employment Projections, 2024–2034 cycle.
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Metro-level salary data for marketing managers in major Michigan metropolitan areas.
- Detroit$149,310
Compare Marketing Managers pay across nearby states
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Frequently asked questions
- What is the median salary for Marketing Managers in Michigan?
- According to BLS Occupational Employment Statistics, the median annual wage for Marketing Managers in Michigan is $138,510.
- How does Michigan compare to the national median for Marketing Managers?
- The Michigan median is -15.2% versus the BLS national figure of $163,329.
- What is the salary range for Marketing Managers in Michigan?
- BLS reports the 10th-percentile annual wage at $80,260 and the 90th-percentile at $222,910, which captures most full-time workers in the role.
- Is Marketing Managers a growing field?
- BLS Employment Projections show employment growing by 6.6% over the projection cycle. See the 10-year outlook section above for details.
- What education is required for Marketing Managers?
- BLS lists the typical entry-level education as Bachelor's degree. Many employers also weigh prior experience and credentials.
Information on this page is for general educational purposes only. It is not career, financial, or tax advice. Wage data reflects BLS estimates for the reference year shown and may not match individual offers, employer-specific ranges, or current market conditions. Confirm with a licensed professional before making career or compensation decisions.